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Read these Marketing White Papers for insight into improving your email marketing efforts

Tips for Successful Email Campaigns
Email has become an expedient, cost-effective way to deliver marketing messages to targeted audiences, but its explosive growth has been met with mixed response. Overwhelmed by a flood of daily emails, companies and individuals are increasingly relying on automated tools to filter out the glut of emails landing in inboxes. Legitimate marketers are struggling to adapt to the anti-SPAM hysteria and are looking for guidelines for reaching their audience using email without being accused of being a spammer. This paper defines criteria that separates legitimate marketing efforts from those of the classic spammer, and makes suggestions for legitimate businesses to follow to achieve better results from their email marketing efforts.

MarketingSherpa's 2007 Wisdom ReportPDF Download(2MB)
The fifth annual "Wisdom Report" by MarketingSherpa is a must read for all marketers. Marketers from 110 organizations including BMW, Motorola and GMAC contributed marketing test results and stories of lessons learned about...

  • Email campaign segmentation tests and results
  • Blogging, podcasting and mobile marketing tips
  • Search marketing tactics and offline advertising
  • Web site design and social networking done right.

Rules for Email Campaign Success
"If you methodically approach your email campaigns, build your lists so they are realistic and properly segmented, take the time and expense to design your HTML templates, be very focused on branding, pay close attention to what your message is, and most importantly what actions you want your reader to take, then over time you will be successful." This article explores factors that contribute to email marketing success.

Delivering Multiple Touches to Targets
"Marketing experts contend that it takes a series of repeated attempts, a number of messages about a product or service, for a prospect or customer to be ready to act on a marketing message. Lead-to-sale conversion rates are higher when marketers implement a series of four to six touches delivered over a series of a few weeks to a few months than when marketers deliver single ‘blasts’." This article explores how to use Contact Beacon to create email campaigns in which a series of touches are delivered to recipients over time.

Better Response to Email Campaigns
"Email is a powerful marketing channel. Most of us check email before we check our voice mail." This case study by One-to-One Business Relationships, a Contact Beacon customer, explores an impressive outgoing email campaign and identifies the factors that contributed to improved email campaign response.

The Importance of Your Contact List
"Your prospect database is the fuel for your email marketing campaign. Use poor fuel and your campaign may sputter and die." This article by One-to-One Business Relationships, a Contact Beacon customer, explores options for obtaining new contacts in terms of list quality, focus and price. Note: Contact Beacon customers should strive to build lists with legitimate company email addresses obtained from recipients who have opted-in.

Contact Beacon Product BrochurePDF Download(2MB)
“Contact Beacon is easy-to-use and helps us communicate with our clients in an efficient and effective manner. The feedback is invaluable as we continue to refine our messages." Tim Freeman, Efficient Marketing LLC, a Contact Beacon Customer. This product overview is the perfect introduction to Contact Beacon. If you are considering using email marketing for the first time, read this brochure, then share it with others in your organization to help them understand the benefits of using Contact Beacon as part of your marketing mix.